BRIEF

Briefed to redesign and re format a classical Novel, I choose to redesign the classic book The Wizard of Oz by L. Frank Baum.

APPROACH AND DESIGN

I approached the project with a vision that balances professionalism with creativity. Inspired by the Emerald City, I centered the design on an emerald green palette. To convey the illusion of the magic of the wizard I choose to introduce typographical illustrations to the book mimicking the tricks the Wizard used to captivate the citizens of Oz. Since the wizards magic was mostly based on illusions instead of actual magic, I choose to use the text to convey the illusion of a illustration and choose to have no illustrations in the book.

To convey a polished and refined look, I selected Garamond as the primary typeface, renowned for its timeless elegance. Clean margins and thoughtful leading further enhanced the professional aesthetic. A distinctive feature of the redesign is the use of typographical illustrations for the chapter titles, where the text itself is transformed into imaginative visuals, adding a fresh and dynamic twist to the book.

The cover and back cover extend this typographic concept by incorporating text to create the shape of the Wicked Witch’s hat, seamlessly tying the design elements together while celebrating the magical and playful spirit of the story.